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Mobile Location Data Dictionary

Field Type Definition Example
device_id  String Unique device advertising identifier 8d1437b1-0e2c-462b-a4e8-41bf58…
id_type  String Ad ID device type IDFA (iOS) or ADID (Android) 
latitude Float Latitude of the event  18.864864
longitude Float Longitude of the event  76.39176
horizontal_accuracy  Float GPS accuracy in meters 19
timestamp Long Event Unix Timestamp at UTC  1564623910000
ip_address  String IP address of the event 157.33.161.132
device_os  String Device operating system iOS or android
user_agent  String Web browser and OS versions  Mozilla/5.0 (Linux; Android 9; SM…
country String ISO2 2-digit alpha code of the event  IN
source_id  String Quadrant data source identifier 24
publisher_id  String Quadrant developer identifier  ebd8eceafe1479f86f75e2f54d6 aac7
geohash  String Location encoding in alphanumeric eq7664zc1d5
H3 String Global hexagonal grid system 882a107289fffff
consent String User consent string 1YN-
device_manufacturer String Device manufacturer name Samsung
device_model String Device model name Redmi

Extended Attributes (by request and as available)

Field Type
ip_v4 String
ip_v6 String
vertical_accuracy String
altitude String
speed String
wifi_bssid String

wifi_ssid

String

device_registration

String

 

POI Data Dictionary

Field Example
LocationID 4d40963eae8799d827d0ee1507068dfd
name 7-Eleven
website 7-eleven.com
BrandID 1f12f79901b84906deffc0bff68eb89e
claimed Y
phone (310) 393-7330
Phone2
streetAddress 630 Wilshire Blvd
city Santa Monica
state CA
country_code US
zip 90411
zip+4 90411-1502
lat 34.0208943
lng -118.49549
poi_status open
geoHash8 9q59x964
plusCode11 85632GC3+9R2
category Convenience store
specialty Convenience store

 

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